We work at the intersection of architecture, interior and product design and creative direction. We begin not with a floor plan, but with a question: what transformations a person will go through inside the space. We create the concept, the brand and the space itself as a single system. What interests us is not the interior as an image - what interests us is the state of the person inside it. We don’t design floor plans. We design what a person will feel. For us, space is not a shell around life, but life itself, told through form, light, color, texture, sound and scent.

“Architecture and design are the language I love speaking.
And I’m not done talking yet”.

Ruzanna Avetisian, founder of the studio

Ruzanna Avetisian
Founder